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Getting past uncanny real estate valley

No, an uncanny valley is not a valley from the movie “The Hills Have Eyes”. It’s a phenomenon where computer-generated figure or humanoid robot bearing a near-identical resemblance to a human being arouses a sense of unease or revulsion in the person viewing it.

If you’ve ever seen an animated movie in which characters look kind of human and yet not quite human, and felt uneasy or disturbed, that’s what you were experiencing - the uncanny valley. And if that’s the effect from viewing 2D screens, imagine how it must be in the immersive, 3D world of Virtual Reality (VR).

Anybody can claim to create VR experiences. But the key is to create a world that is close enough to the real world in order to get that emotional connection with the viewer. Not everybody can do that. The key is to bring in artistry with technical expertise to get past the "uncanny valley". Before the uncanny valley, the VR world is obviously computer generated and not real. No emotional connection but also not disturbing. Beyond uncanny valley, is the VR world that feels as real as the real world - this is where we want to be. In the uncanny valley, it's close to the real world but also looks like it is CGI. It's eerie to the viewer and definitely doesn't form an emotional connection.

To get an overview of what, immersive VR experiences for unbuilt properties are like, visit our website. But keep in mind, the best VR experiences have to take place in a headset, so be sure to reach out for an in-person demo.

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