Embracing Tech Trends in Real Estate for Fall 2024
As the leaves start to turn and the real estate market adjusts to seasonal shifts, one thing remains clear: technology continues to dominate buyer experiences. In Fall 2024, virtual tours, 3D renderings, and the demand for remote work-friendly homes will shape the future of real estate sales. Developers and agents must embrace these technological advancements if they want to stay competitive and meet the evolving expectations of buyers.
The Power of Virtual Tours and 3D Renderings
Virtual tours and 3D renderings have become essential tools in the real estate industry. No longer just a bonus feature, they’re a necessity. As buyers increasingly rely on digital experiences, these technologies allow them to explore properties from the comfort of their own homes. A report by Zillow found that 79% of prospective buyers are more likely to view a listing if it includes a floor plan that appeals to them. Additionally, 3 out of 4 prospective buyers recognize the value of a dynamic floor plan, which links each photo to where it was taken in the floor plan, providing the best possible understanding of whether a particular home is the right fit for their needs.
Fall 2024 is expected to see more reliance on virtual marketing tools. Economic uncertainties and changing buyer behaviors are pushing the real estate industry toward tech-based solutions. As we head into the holiday season, buyers reduce in-person visits. They prefer researching properties online. This makes it the perfect time for developers and agents to invest in high-quality virtual tours. 3D renderings allow buyers to explore homes in detail without leaving their couches.
Outer Realm offers cutting-edge virtual tours and interactive walkthroughs that bring properties to life. By offering buyers a realistic and immersive experience, these tools make listings stand out. This is especially true as more homes are pre-sold before physical viewings occur. In a highly competitive industry, presenting properties with dynamic, interactive visuals can secure a sale. This approach is key in ensuring your listing isn’t overlooked.
Virtual Tours Enhance Pre-Selling Opportunities in Fall 2024
Pre-selling has gained significant momentum, with Fall 2024 set to accelerate this trend. In pre-selling, homes are marketed and sold before completion or even before construction begins. The Outer Realm community excels in helping prospects secure pre-sales with innovative digital tools and immersive experiences. Gaining 2x the likelihood of closing with 4x the prospect interest. With buyers looking for new builds and wanting to lock in a home before the busy holiday season, they are increasingly turning to digital tools to make informed decisions.
Research by the National Association of Realtors (NAR) shows that 43% of homebuyers make decisions based on virtual tours and digital content before seeing a property in person. This trend is particularly important in the luxury real estate market. Where many properties are pre-sold based on architectural plans, 3D renderings, and virtual walkthroughs.
By using 3D renderings and virtual tours, agents and developers can offer buyers a preview of their future home. Outer Realm’s 360 virtual tours provide an immersive experience that showcases every room, detail, and feature of the property. Which creates an emotional connection with potential buyers. As buyers become more accustomed to making decisions based on digital content, this trend will only strengthen through Fall 2024.
Remote Work Continues to Influence Buyer Preferences
The shift towards remote work is a major factor shaping the Fall 2024 real estate market. The COVID-19 pandemic led to a dramatic increase in work-from-home arrangements. Even as the pandemic subsides, remote work remains a lasting trend. Another study by Zillow shows that 74% of prospective buyers agree that 3D tours help them to get a better feel for a home’s space than static photos, and 70% wish that more listings had 3D tours available.
This shift in buyer preferences has significantly increased demand for homes with flexible layouts and separate workspaces. As many companies continue to adopt permanent hybrid or remote work models, home offices have become essential selling points. Buyers now expect more than makeshift workspaces in living rooms or bedrooms. They seek dedicated, quiet spaces designed for productivity.
To capitalize on this trend, developers should focus on creating homes with built-in offices. Or versatile rooms that can easily convert into workspaces. This focus on design not only meets buyer expectations but also enhances the overall appeal of new developments in today’s market.
Outer Realm’s 3D models can help developers showcase the versatility of their properties. By using virtual tours, agents can demonstrate how different spaces in a home can be used as offices or workstations. This is particularly important as we head into fall and buyers are thinking about how they will be spending more time indoors during the cooler months. Virtual tours allow buyers to see how a property can meet their remote work needs. Which makes it easier for them to envision themselves living—and working—in space.
The Future of Real Estate Marketing is Digital
As Fall 2024 approaches, it’s clear that technology will continue to play a pivotal role in real estate marketing. Developers and agents embracing virtual tours, 3D renderings, and remote work-friendly features will be better positioned to succeed. Outer Realm’s innovative solutions meet the demands of tech-savvy buyers. We offer immersive, interactive experiences that go beyond traditional property marketing.
A significant advantage of virtual tours is the ability to create a personalized experience for potential buyers. Unlike static images or videos, virtual tours allow buyers to explore properties at their own pace. They can focus on the areas that matter most to them. Whether it’s a spacious kitchen, luxurious master suite, or home office, buyers feel like they’re walking through it in person.
Additionally, 3D renderings offer developers the flexibility to showcase properties that are still under construction. This is particularly valuable in the fall, as many buyers are looking to close deals before the end of the year. By offering a realistic preview of the finished product, developers can secure pre-sales and build excitement around upcoming projects.
Leveraging Technology to Stay Competitive This Fall
In the fast-paced world of real estate, staying ahead of the competition means adapting to new trends and technologies. Fall 2024 is shaping up to be a season where virtual tours and 3D renderings drive buyer behavior. Remote work continues to influence buyer preferences and purchasing decisions. Developers and agents investing in these digital tools will meet buyer expectations. Which allows them to position themselves for success in a rapidly evolving market.
Outer Realm’s immersive solutions showcase properties in ways that resonate with buyers and set listings apart. By embracing these trends, developers and agents stay competitive. They will continue to thrive in the Fall 2024 real estate market.